Confidential clientPseudonym

FreshRoute Produce (pseudonym)

A WordPress website revamp for a fruit distribution business in the UAE, with planned and in-progress integration across ecommerce, inventory, ordering and payments.

Ownership
Confidential client
Status
In progress
Industry
Fresh produce, Distribution
Country
United Arab Emirates
Services
Ecommerce integration, Systems integration, Consulting and implementation

About the name. “FreshRoute Produce” is a fictional name used to protect the client’s confidentiality. It is not the client’s real name, and no identifying details are published here.

The business problem

A fruit distribution business in the United Arab Emirates sells products whose availability and prices change quickly. When the website, the inventory system, ordering and payments are not connected, staff have to keep them in line by hand. That means slower ordering for customers and more room for errors in stock, orders and payments.

The scope

  • Website revamp. Rebuilding the business’s WordPress website.
  • Integration requirements. Connecting the website with the business’s other systems, so information flows between them instead of being re-entered.

Systems involved

  • WordPress: the business website being revamped.
  • Xero: accounting.
  • PayTabs: online payments.
  • Stream: part of the integration work.

The approach

The integration work starts from the business process: which system is the source of truth for products, stock, orders and payments, and how each flow should behave when something does not match. Each integration is then designed, built and tested separately.

Current status

The project is in progress. The website revamp and the integrations are at different stages. No integration is described here as complete until it has been implemented and tested, and no performance results are claimed.

My role

I am responsible for the website revamp and the integration work.

More work

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